Unleash the Power of travel for Climate Action
16-20 March 2026
exclusive invitation
Think X COPENHAGEN
From 16–20 March 2026, Wonderful Copenhagen and Destination Think convened a small group of pioneering, forward thinking destinations for a unique collaborative event focused on the future of sustainable and regenerative tourism.
Built around the global momentum of Copenhagen’s CopenPay initiative, Think X Copenhagen created space for destinations to come together, learn from one another, and explore how tourism can create meaningful impact when approached as part of a wider social, environmental, and civic system.
This was not a traditional conference. It was an immersive week designed to give participants direct access to Copenhagen’s leadership, ideas, and on the ground examples. Through working sessions, presentations, site visits, and open discussion, attendees experienced how one destination is putting ambitious sustainability principles into practice. (read more about the event here)
COPENHAGEN, DENMARK
THE PERFECT SETTING: RENOWNED FOR ITS BOLD CLIMATE AMBITION, INNOVATION, AND SUSTAINABILITY LEADERSHIP.
Over five days, participants took part in meetings with civic and industry leaders, collaborative working sessions, peer exchange, and in market experiences that brought Copenhagen’s approach to life.
Participants left Copenhagen with:
Concrete sustainable and regenerative examples to adapt at home
Attendees went behind the scenes of one of the world’s most liveable and innovative cities, gaining practical examples and ideas that could be translated into their own destination context.
A partnership model with real world relevance
The week offered insight into the ecosystem behind Copenhagen’s tourism transformation, including the role of public and private collaboration and the conditions that help ambitious change take hold.A practical understanding of the CopenPay model
Participants heard directly from the team behind CopenPay and explored the model’s partnerships, operations, incentives, governance, and lessons learned. The experience offered useful guidance for destinations considering how similar ideas might be adapted locally.Shared learning with ambitious destinations from around the world
Think X Copenhagen created space for honest exchange among destination leaders working to shape a different future for tourism. Participants shared challenges, insights, and opportunities, and left with new ideas, valuable relationships, and renewed momentum.
about
DESTInation
THINK
Destination Think specializes in empowering destinations to lead through environmental and social challenges, with innovative solutions that inspire action and drive change. Our team has produced world-class events across Europe, North America, and the South Pacific.
We are proud to have worked alongside Wonderful Copenhagen and leaders from throughout the destination for many years to support rapid climate action in the tourism industry. We believe it is imperative that the rest of the world can be inspired by this unique community.